on set today ✨
♥ 2.4M💬 18k
premiere night 🎬
♥ 1.8M💬 24k
P
priya.reddy
Akka 🌸 you are stunning ❤️
R
rajesh_88
Itla dress esukoni tirugutav, family ki paruvu techav
Hidden
D
devotedfan_07
Madam aap meri inspiration 🙌
T
troll.account.x
Yenti face neeku, plastic surgery chesina ila unnave
Hidden
+247 hidden today
<3 min response
For celebrities, public figures & the teams behind them

The quiet shield
around every
great account.

We hide the cruel comments before anyone sees them — in Telugu, Tenglish and Hindi, 24/7.

<3 min
average hide time
<60s on Standard tier and above
24/7
always watching
every tier, every day
4×
languages handled
Telugu · Tenglish · Hindi · English
The problem

When a reel goes up, a second show starts in the comments.

Hundreds of comments arrive in minutes. Many are cruel — and they sit there, in public, until someone burns out reading them.

Tell her you didn't like the film — that's criticism, and it stays up. Bring up her body, her family, her character instead — that's cruelty wearing a comment's disguise, and it comes down.
— Why we built igrm
A
anonymous_user_91
Personal attack...
Hidden
Live demo

Watch the comments self-clean.

Cruel comments get hidden in seconds. Kind ones — and fair criticism — stay untouched.

Watching · 1,247 comments today
What it does

Built for one job, done well.

One outcome: a calm, kind comment section.

[ i ]

Reads the real Indian internet — not the textbook version.

Telugu script, Tenglish, Hindi slang — the words that change every week. Most tools stop at English. Ours keeps reading.

[ ii ]

Hides cruelty in under 3 minutes, on average.

The fastest human team takes hours. We average under 3 minutes — and under 60 seconds on Standard tier and above.

[ iii ]

Never sleeps.

Trolls work at 2 AM. So do we. Premieres, festivals, weekends — the shield is on.

[ iv ]

Lets the kind comments bloom.

Real fans, real love — left untouched, so the engagement your account earns stays visible.

🌸
[ v ]

One weekly report. Read it. Forward it. Or keep it.

A one-page summary — comments hidden, by language and post — readable in 30 seconds. The work is invisible; the outcome is documented.

Why hiding, not deleting

We hide cruelty. We do not erase it.

Reversible, logged, and within Instagram's own rules — the commenter is never notified, never silenced. Read our full moderation policy →

Languages

It reads what your team reads.

Real comments, correctly sorted — hidden or kept.

అమ్మో సూపర్ ❤️
Movie chala bagundi 🙌
Telugu
తెలుగు
నీ మొహం చూస్తే వాంతి వస్తుంది, ఇలాంటి మొహంతో సినిమాలా
Personal attack on appearance — auto-hidden
ఈ సినిమా అంతగా బాలేదు, స్టోరీ ప్రెడిక్టబుల్ గా ఉంది
Fair criticism of the film — kept visible
అమ్మో సూపర్ గా ఉంది అక్కా ❤️
Genuine fan love — kept visible
@
Tenglish
Roman script, Telugu meaning
Yenti ee face, plastic surgery chesina ila unnave
Personal attack on appearance — auto-hidden
Story konchem weak anipinchindi kani cinematography super undi
Fair, mixed criticism — kept
Movie chala bagundi akka, next one kosam wait chestunna
Compliment + anticipation — kept
Hindi
हिन्दी
Tumhara chehra dekh kar ghin aati hai
Personal attack on appearance — auto-hidden
Story thodi slow thi lekin acting kaafi achi thi
Fair, balanced criticism — kept
Aapka kaam dekh kar dil khush ho gaya 🙌
Heartfelt praise — kept
How it works

Three steps. That is it.

No installs, no new app to learn. We connect once and start protecting from minute one.

1

You authorize, we connect.

One click on Instagram's own page — no passwords touch our side. Under 30 minutes.

2

We start watching.

Every comment passes through us first. Cruel ones hidden or deleted, kind ones left alone.

3

You see the report.

A weekly one-pager — comments hidden, by language and post. Yours to keep or forward.

Who we are

Built by an AI engineer, in Hyderabad.

igrm is built by an AI engineer with 4+ years of experience building machine learning systems, based in Hyderabad.

We built igrm because the tools to fix a cruel comment section already existed — multilingual AI, Instagram's own moderation API — but nobody was applying them to the way Indian comment sections actually read: Telugu in Telugu script, Tenglish where the alphabet bends, Hindi with all its slang. So we built the shield ourselves, on Instagram's official Platform API, for the exact comments a team fights at 2 AM.

Built · Hyderabad
Official Instagram API · Meta-approved
AI-driven · multilingual
24/7 · India region
Your access, your account

No passwords. Ever.

You click "Allow" once on Instagram's own page. We never see or store your password — and you can disconnect us in two clicks, any time.

[ i ]

Official Instagram authorization.

The same login flow Meta uses for every approved app. No passwords typed into any form of ours.

[ ii ]

We see nothing private.

Only permission to read and moderate comments. Never DMs, never follower lists.

[ iii ]

One click to remove us.

Open Instagram settings, hit revoke, we're gone. No back-and-forth, no emails.

[ iv ]

Built on Instagram's own rules.

Official Instagram Platform API access only, following Instagram's platform guidelines. Nothing grey, nothing risky.

Honest answers

The five questions every manager asks.

Anything missing — ask us, we answer same day.

Will the account get banned by Meta?
No. We connect through Instagram's official Platform API — the same approved access Meta gives every legitimate business app. Nothing grey, nothing risky.
What if it removes a real fan's comment by mistake?
Three safety nets: every comment is logged to Excel before removal, the weekly report shows the AI's reason for each action, and uncertain cases are flagged for review, not auto-removed. Genuine criticism always stays visible.
Can you see private DMs or follower lists?
No. We request one permission — read and moderate comments. DMs, follower lists, and analytics are physically inaccessible to us.
What happens at 2 AM during a film release?
The shield stays on. We scan every 5 minutes, 24/7, with hiding averaging under 3 minutes — and under 60 seconds on Standard tier and above — through premieres, festivals, and weekends alike.
What exactly do you hide, and what do you leave alone?
Personal attacks, hate speech, body-shaming, threats, and spam are hidden. Genuine criticism of the work — even harsh criticism — is left untouched. See our full moderation policy for the exact line we draw.
How does billing work — and how do we leave if it is not working out?
Choose monthly or quarterly billing at signup — quarterly is billed in advance at a lower effective rate. Every plan carries a 14-day money-back guarantee: cancel within 14 days of your first charge and we refund it in full. Leaving is two clicks. Instagram → Settings → Apps and Websites → Revoke — access ends immediately. Cancel any time and you're not billed again; we refund unused full months in the current quarter, no questions asked.
Why pick you over a global tool?
Because today's cruel comment is in Tenglish, not English — and global tools read it as gibberish. We built this in Hyderabad, for exactly this comment culture.
Risk-free start

Backed by a 14-day guarantee.

Choose monthly or quarterly billing, connect your account, and watch it work. Not obviously working within two weeks? Cancel and we refund your payment in full.

Get started
Pricing

Simple. Honest. No surprises.

One account, one shield. 14-day money-back guarantee, then cancel any time in two clicks. Monthly or quarterly billing, plans from ₹6,999/month.

Basic
₹6,999/mo
Creators · 50K–2L followers
Premium
₹40,000/mo
Celebrities · 10L+ followers
Agency
₹35,000/acct
PR firms · min 3 accounts
Every plan: 14-day money-back guarantee. Save ~10% billing quarterly. Cancel any time.
See full plans, features & quarterly pricing →
🌸

Ready for a quieter feed?

A 30-minute call. No slides — just the live tool, on a real account.

Book a demo
or reach us directly at learn.legits@gmail.com · @ig_reputation
Message us @ig_reputation