igrm is one product with the same core: an AI classifier fluent in Telugu, Tenglish, and Hindi. How it gets used differs by who's running the account.
A Telugu film release brings a specific pattern: appreciation and fair criticism of the film sit alongside personal attacks on appearance, family, and character — often in Telugu script or Tenglish, which most moderation tools can't read at all.
igrm reads the comment the way a Telugu-speaking team would: it hides the personal attack and leaves the review of the film — even a harsh one — visible. See the exact line we draw in our moderation policy.
Tamil film accounts see the same shape of problem — a mix of Tamil script, Tanglish, and English in every comment thread, with genuine criticism of a performance sitting next to personal cruelty. igrm's classifier is built to extend to Tamil and Tanglish alongside Telugu, Tenglish, and Hindi as we onboard accounts in this space — get in touch to discuss current language coverage for your account.
For a public figure with a large, engaged following, the volume of both genuine engagement and targeted harassment is highest at exactly the moments that matter — a launch, a controversy, a viral clip. igrm scans every 5 minutes around the clock, with hiding averaging under 3 minutes (under 60 seconds on Standard tier and above), so the shield holds through premieres, festivals, and news cycles without anyone on the team staying up to watch it.
Agencies managing several public-figure accounts don't want five separate moderation tools with five separate reports. igrm's Agency tier covers a minimum of three accounts under one master vendor agreement, mixing Standard and Premium tiers per account, with a single roster-wide weekly report and Net-30 invoicing.
igrm is built around one job — reading Indian-language comment sections and hiding the cruel ones — which extends naturally to any Instagram Business or Creator account with a comment volume problem. Book a demo and we'll tell you honestly whether it's a fit.